Auto customize your ads based on a multitude of real time real world signals such as weather, sports scores, trending topics on twitter chatter and more.
Adaptive Creative allows advertisers to seamlessly tie their advertising messaging to events and trends that happen and unfold in real time throughout the world. In this we enable an enhanced live and hyper relevant connection between brands and consumers around the real time events that are most interesting to each consumer, and at the very moment they happen.
Weather based triggers
Trigger your ads based on weather conditions in any city in the world. A coffee brand, for instance, can automatically show an iced latte ad in Los Angeles where it’s hot and sunny, and at the same time show a hot latte ad in colder locations.
Sports based triggers
Trigger your ads based on worldwide sports leagues results. For example a beer brand could use Adaptive Creative to automatically trigger ads at the very moment a football game ends. For fans of the winning team, the brand could target ads showing cheering fans toasting their victory with beer bottles in their hands, while at the same time targeting the losing teams’ fans with an ad that says “Can’t win every day… grab a beer and cheer up.”
Chatter based triggers
Our chatter based triggers automatically identify relevant trending topics for you. All you need to do is give us one keyword like fashion, and we will figure out what’s relevant and trending within the fashion space… and if something important enough is trending, like NYFW we will trigger your preloaded ads… at the exact right moment.
More relevant ads
Which better resonate and form a stronger connection with the target audience
Capture more relevant moments, for more relevant users automatically
Earned media and virality
Because your ads are so much more relevant and timely
Saves money and time and results in better ROAS