Recent private beta of Comprendi platform resulted in up to 25X increase in app install volume and 30-60% reduction in CPIs and CPCs for major clients like Zynga, Glu, Kabam, Product Madness, and Gett. Comprendi has already powered the optimization of billions of ad impressions on Twitter, and is establishing its position as the market leader in the space.
San Francisco, CA and Tel Aviv, Israel – March 8, 2016 – Comprendi, the market leader in hyper-targeted audience discovery for social media, today announced an open beta program for its automated audience discovery platform. The platform is based on proprietary natural language processing (NLP) technology and deep learning algorithms. Global publishers are invited to apply for access to the open beta program, which aims to address the unique needs of large-scale mobile app, performance-based and brand advertisers with a solution that reaches contextually relevant and long-tail audiences at scale. Companies interested in the open beta can register now at the Comprendi website.
Early private beta results with clients like Zynga, Glu, Kabam, Product Madness, and Gett showed the platform’s ability to surface and acquire new, hyper-targeted audiences that yielded increased ROI. For instance, the average day 7 ROI from each install for mobile games is a key benchmark for measuring quality of users, and through the private beta, Comprendi consistently showed increases of day 7 ROI by 30-50%. Additionally, beta participants saw a decrease in user acquisition costs, a key challenge for advertisers in achieving scale. Retail industry advertisers were able to reduce new user acquisition costs from $3 on average to $1, while still driving new user growth at high volumes.
Itai Ben-Zaken, Comprendi co-Founder and CEO, said: “Our platform gives advertisers a completely new and effective way to optimize their user acquisition efforts across social media channels. The results we’re achieving for clients are truly unmatched in reducing UA costs while increasing ROI and scale. We’re uniquely positioned to offer this kind of solution in the market because our technology enables us to analyze high volumes of data across multiple sources, and interpret those results in real-time.”
Yifat Michaeli, Gett Senior Digital Marketing Manager, said: “Comprendi’s technology is just amazing, it yielded much better results than anything else we’ve tried, with zero work for us… a UA dream come true.”
Mark Beck, Product Madness VP of User Acquisition, said: “Comprendi’s unique offering has been instrumental to our success on Twitter. They took us from zero to top 20% of installed gaming apps in just a few months.”
Co-founders Itai Ben-Zaken, Dr. Kfir Bar and Amit Seker bring unique learnings from their performance marketing and tech industry experience that formed the basis of the Comprendi platform. Ben-Zaken, a Wharton alum, was previously General Manager of one of the largest business units at Quinstreet (NASDAQ:QNST), Dr. Bar is an 8200 unit alum, who was formerly CTO with another NLP startup called Intuview, and Seker is a big data infrastructure veteran, formerly with Intuview and SANRAD (acquired by OCZ Storage Solutions).
The rising growth of social media channels for performance-based and brand marketers has created tremendous competition among advertisers, resulting in challenges of achieving scale while mitigating costs. Comprendi is a Twitter-first end-to-end campaign management solution for addressing this key market need, and the company is also further expanding its solution onto Facebook, and other platforms such as mobile messaging applications.
To learn more and apply for the Comprendi open beta program, please visit http://comprendi.net/
Founded in 2013, Comprendi is the market leader in hyper-targeted audience discovery through its end-to-end automated campaign management solution for social media advertisers across Twitter, Facebook, OTT messaging and more. Comprised of industry experts with decades of experience, Comprendi uses patent-pending natural language processing and deep learning algorithms that enable publishers to reach contextually relevant and long-tail audiences yielding increased ROI at scale. Comprendi is a Twitter Ads API Partner and trusted by large-scale mobile app, performance-based and brand advertisers such as Zynga, Glu, Kabam, Product Madness and Gett. Headquartered in Tel Aviv with sales presence in San Francisco, Comprendi is backed by top tier investors including President and CSO of Samsung Young Sohn. For more information, please visit www.comprendi.net.
Kate Pietrelli for Comprendi