Comprendi Partners with AccuWeather
New functionality enables Facebook and Twitter advertisers to show the most relevant ads in the most relevant weather moments…
Itai Ben-Zaken
Back to back testing Comprendi vs. Non-Comprendi campaigns
To showcase how impactful Comprendi’s audience discovery algorithms are we recently ran a benchmarking test to quantify...
Comprendi Launches Open Beta for Audience Discovery Platform
Recent private beta of Comprendi platform resulted in up to 25X increase in app install volume and...
Why #ContextMatters so much on Social
Chatter on social media contains a variety of keywords, which tell us a lot about the users who mentioned them. Advertisers…
#PowerOfTheLongTail
In his book, The Long Tail, Chris Anderson explains that “The theory of the Long Tail is that our...