New functionality enables Facebook and Twitter advertisers to show the most relevant ads in the most relevant weather moments leveraging best in class weather data.
San Francisco and Tel Aviv, June 28, 2017 – Comprendi, an award-winning leader in contextual social advertising is announcing a new partnership with AccuWeather, the global leader in weather information and digital media. The new partnership will allow Comprendi’s Adaptive Creative products to leverage over 40 proprietary AccuWeather weather data and algorithms including Real Feel® Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts. These new data streams can be used by Adaptive Creative advertisers on Facebook and Twitter to reach audiences in the most relevant locations and in the most relevant weather moments.
“I am thrilled to be partnering with AccuWeather to extend the value-add of our contextual advertising offering” said Itai Ben-Zaken, CEO of Comprendi. “Our partnership opens multiple additional opportunities for us to deliver unique value to our clients by integrating weather triggers powered by unique forecasts from AccuWeather into our Adaptive Creative product”
“As the marketplace has shifted to an increasingly data-driven industry, AccuWeather has partnered with contextual leaders like Comprendi to share our data in a way that protects consumers’ privacy while allowing for unique levels of customization and consumer relevance,” David Mitchell, Vice President of Emerging Platforms for AccuWeather said. “With leading-edge contextual intelligence on social media and other emerging platforms we will continue to offer our clients unmatched opportunities to extend weather into their larger marketing strategy.”
Advertisers will work directly with Comprendi and AccuWeather to define the algorithm that fits their overall objectives. Once this is defined, Comprendi will facilitate the activation, delivery, and reporting for the advertiser.
To learn more about advertising with Comprendi and AccuWeather, visit http://comprendi.net/accuweather-partnership and www.accuweather.com/mediakit
Comprendi Media Contacts:
Comprendi is a market leader in advertising automation driven by artificial intelligence and big data. Founded in 2013 by Itai Ben-Zaken, Dr. Kfir Bar and Amit Seker, its highly experienced team of industry experts uses patent-pending natural language processing (NLP) and deep learning algorithms that enable advertisers to reach contextually relevant audiences with the right messaging at the right time.
Comprendi is trusted by large-scale brands, agencies, mobile apps, and performance-based advertisers. Headquartered in Tel Aviv with sales presence in San Francisco, Comprendi is backed by top-tier investors, including Young K. Sohn, President and CSO of Samsung.
For more information, please visit www.comprendi.net
About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs book – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
Visit www.AccuWeather.com for additional information.